How To Choose The Right Keywords For SEO and SEM Which words or phrases are potential customers typing into their favourite search engine when they are looking for your product? This is a great starting question when determining the primary keywords to focus your advertising and Search Engine Optimisation (SEO) campaigns on; knowing these exact […]
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Boost Your SEO With Short Promo Videos
Boost Your SEO With Short Promo Videos: It’s simple really; Google owns YouTube, and Google (being in the search business) recognises that more people prefer to watch a video than read a large page of text. So what does Google do? It displays YouTube videos as results to search queries, and keeps both its shareholders and […]
Damien Bos: Why I decided to write a book about online bu...
In August 2012 I had an idea; I would quit my finance job to build a website and sell discounted fashion items to online customers in Hong Kong. Fashion brands would give me their stock on consignment, I would sell these products digitally, and get paid before having to pay for the stock; a perfect […]
NEW eBook On Sale Today! Online Business in Asia
Online Business in Asia: How To Sell Online To The World’s Largest Market by Damien Bos It’s never been easier to start your own online business, and this ebook shows you how. Written by entrepreneur, author, and speaker Damien Bos, you’ll get the secrets to quickly getting started online in Asia. Get this ebook today here! […]
8 Fantastic Websites for Royalty-Free Images and Stock Ph...
A picture tells a thousand words, and getting your website’s images right is key to attracting and keeping your customers’ attention. We’ve put together this list of 8 fantastic websites for royalty-free images and stock photography, so you’ll never have to use dull images again. But first, a friendly note about licenses: Most of these […]
What is Pay-Per-Click Advertising?
You might have heard about online advertising, and the oft-mentioned Pay-Per-Click (PPC) advertising. What is Pay-Per-Click advertising? Simply put, Pay-Per-Click (PPC) advertising is a way of displaying your text ads in front of people searching the web, whereby you only pay the ad server when a potential customer clicks on your ad. What happens after […]
Digital Marketing 101: The Basics of Online Marketing
Get your marketing wrong and nobody will know or care about how wonderful your product is, or how well designed your website might be. Get it right however, and your site could turn into a cash-minting machine, which in a simple formula earns more net than it costs to attract and convert new customers. The […]