Posts tagged affiliate programs

The Cheapest Way to Acquire New Customers Online

The Cheapest Way to Acquire New Customers Online

I’ve looked over a good number of business plans in the past few years, and I’d say this is the most under-prepared section in the average startup’s strategy documents: specifically how are we going to acquire customers, and how much is our Customer Acquisition Cost (CAC) really going to be? Inevitably, those people go on to ask the question, […]