It may sound simple, but it will definitely increase your chances of success if you know what the customer truly wants and will pay for. How to do this? Ask them! Or better yet, run a small test and observe what your customers actually want to pay you for. How to Run a Focus Group […]
Understanding Your Online Market and Competitors – It’s easier than you might expect! In an online business, it’s possible to estimate the potential size of your customer base through a few handy tools provided by the major search engines. Large amounts of search traffic, or overall search volumes increasing over time may indicate that your […]
After coming up with a shortlist of business ideas, you now need to see if there’s a market for any of these business ventures. The market does not have to be huge; one of the real benefits of the Internet for small businesses is that it opens up a global audience. This means you can […]
