How To Choose The Right Keywords For SEO and SEM Which words or phrases are potential customers typing into their favourite search engine when they are looking for your product? This is a great starting question when determining the primary keywords to focus your advertising and Search Engine Optimisation (SEO) campaigns on; knowing these exact […]
Posts tagged PPC
What is Pay-Per-Click Advertising?
You might have heard about online advertising, and the oft-mentioned Pay-Per-Click (PPC) advertising. What is Pay-Per-Click advertising? Simply put, Pay-Per-Click (PPC) advertising is a way of displaying your text ads in front of people searching the web, whereby you only pay the ad server when a potential customer clicks on your ad. What happens after […]
Digital Marketing 101: The Basics of Online Marketing
Get your marketing wrong and nobody will know or care about how wonderful your product is, or how well designed your website might be. Get it right however, and your site could turn into a cash-minting machine, which in a simple formula earns more net than it costs to attract and convert new customers. The […]