Posts tagged CAC

The Cheapest Way to Acquire New Customers Online

The Cheapest Way to Acquire New Customers Online

I’ve looked over a good number of business plans in the past few years, and I’d say this is the most under-prepared section in the average startup’s strategy documents: specifically how are we going to acquire customers, and how much is our Customer Acquisition Cost (CAC) really going to be? Inevitably, those people go on to ask the question, […]

What I learned from spending $150,000 on Facebook ads

What I learned from spending $150,000 on Facebook ads

Damien Bos: What I learned from spending $150,000 on Facebook ads   Why wouldn’t you use Facebook ads? According to The Economist, Facebook now controls 9% of all online advertising globally, touching over 1.4 billion users.   That’s a lot of eyeballs to advertise to. Combine that size with Facebook’s intimate knowledge of each of […]

How to Know What Your Customers Really Want

How to Know What Your Customers Really Want

It may sound simple, but it will definitely increase your chances of success if you know what the customer truly wants and will pay for. How to do this? Ask them! Or better yet, run a small test and observe what your customers actually want to pay you for. How to Run a Focus Group […]