Generating Quality Web Traffic with Google AdWords Setting Up Ad Groups in AdWords As we discussed here in Getting Started With Google AdWords, Ad Groups are a way of organising a bunch of individual pay per click ads, usually by keyword theme. Each Ad Group is then added to a Campaign which will have a […]
Posts tagged google adwords
Understanding Your Online Market and Competitors
Understanding Your Online Market and Competitors – It’s easier than you might expect! In an online business, it’s possible to estimate the potential size of your customer base through a few handy tools provided by the major search engines. Large amounts of search traffic, or overall search volumes increasing over time may indicate that your […]
What is Pay-Per-Click Advertising?
You might have heard about online advertising, and the oft-mentioned Pay-Per-Click (PPC) advertising. What is Pay-Per-Click advertising? Simply put, Pay-Per-Click (PPC) advertising is a way of displaying your text ads in front of people searching the web, whereby you only pay the ad server when a potential customer clicks on your ad. What happens after […]