Adding Images and Graphics to Your Website

Images and graphics

Your site’s images and graphics say a lot about who you are as a company and what your customers might expect from you. Getting your branding and key images right is therefore essential to building trust and getting customers to do what you want them to do; stay and make purchases!

Getting Your Branding Right
Spending solid time thinking about your branding is very important; don’t cut corners here. The way your logo looks, your choice of colour schemes, and use of images on your pages all represent your company to the customer. Are you relevant to your target audience? Do you come across as professional and trustworthy? These visual aspects of your site will be read and ‘understood’ by your customers much more quickly than any professionally written copy, resulting in either the customer staying to learn more, or quickly moving on to another site.

There are a number of sites online that that can pair you with a designer to help you create a professional logo. Be aware that while the outsourcing this task can be cheaper than going with a design agency, you do often get what you pay for; a logo designed for US$10 may well look like it cost you US$10. You may want to go for a mid-priced alternative like where you hold a ‘design contest’ by placing your job scope on the site, and allowing thousands of design freelancers to submit designs in order to win your contest and collect the fee you have promised to pay. Going with a reasonable spend should get you between 30-60 different designs, from which you can suggest improvements and changes, and settle on the final one you like the most. Remember: it helps to give the designers some direction to avoid going completely off target, so when writing your brief, think about the style, feel, font ideas, and colour schemes you would like. Before posting the design contest, have a friend read over your brief to make sure it’s easily understandable to someone who hasn’t seen it before.

Campaign Photographs
Once you have developed your logo, you will probably want to add relevant photographs to your site’s pages. Your home page may have a slider (several large landscape images sliding across the top of the screen), and other meaningful images to your customers. You can either choose to take these photos yourself (if you have the skills), find them from a free stock photo site like Unsplash, or buy them from a professional stock photo site like, where you either pay for a monthly subscription or US$49 for five images at a time. Having quality relevant images is essential to building trust with your new customers, so again it’s important not to skimp on costs here. When downloading your images, try to get the largest size available as you never know where you’ll need to use it next, and you can always lower the size and quality using Photoshop Elements or a similar editing program later on.

Product Photography
If you are selling a physical product, having great photography is a must. Even if you don’t own a DSLR camera, you can still take good quality shots with a small point-and-shoot camera or even an iPhone. What is key here is the lighting and putting together a decent setup. If you are shooting small items, a light tent is a great idea as it helps you control the amount of light on and around your product; you can make one with some white cardboard and a white sheet, or purchase one online at Amazon.

Either way, you want to present your products in focus on a plain white background from a couple of different angles. This will give the customer a professional view of the item and inspire confidence to make the purchase.

Things Not To Add
You may recall a few years back when it was common to add animated images and graphics to web pages. Today these are generally considered dated and distracting and will not help you in your mission to attract and convert paying customers, so leave them out!

Similar posts
  • FREE EBook: How To Set Up & Protect Your Online Busi... The teams at Online Business Asia and Dragon Law have joined forces to bring you this FREE Ebook: How to set up and protect your online business.                                             Follow the 10 steps inside this [...]
  • Why Singapore is set to become the No.1 choice for start-... There’s a real buzz in the start-up community across Asia that Singapore is THE place for high tech start-ups to establish a business. In fact, some have gone so far to say it is set to become the new Silicon Valley. We set out to discover why Singapore is set to become the no.1 choice for start-ups [...]
  • Legal Documents for Online Entrepreneurs, Made Simple Today’s post is all about key Legal Documents for Online Entrepreneurs. Which documents do you need to legally cover yourself before operating a website and running an online business? That’s exactly what I was asking myself when I set up my first ecommerce store Luckily, our friends at Dragon Law have helped us with the following [...]
  • Resolutions, Life Goals, and Working for Yourself Happy New Year! It’s around this time of each year that we find ourselves thinking about the resolutions we should make (or tried last year to keep), what we have achieved so far in life, and perhaps even if this is the year we should go out on our own in business? Forget New Year [...]
  • Selling Cross-Border to China Without a Physical Presence... Most people have heard of Alibaba, the Chinese e-commerce juggernaut which listed on the New York Stock Exchange in September 2014 raising US$25 billion and setting a record for the biggest public share listing to date. Not content with that record, Alibaba’s 2015 Singles Day sales (akin to the US’s Black Friday or Cyber Monday) [...]

No Comments Yet

Leave a Reply

Your email address will not be published. Required fields are marked *